Ouikey
A concierge network for short-term rentals in France. A key-shaped identity, a website and a full communication kit for owners and partners.
Ouikey connects property owners with local, independent city managers. The brand had to feel close and human to owners, and credible to the professionals joining the network.
The key to trust
The o and the k join to form a key: owners handing over their home with confidence. Royal blue for reliability, a mint-to-cyan gradient for hospitality, Satoshi for a young and direct voice, and an “oi” pattern that carries the brand everywhere.
A system that scales
Guidelines, the website, brochures for owners and for future city managers, a guide to short-term rentals, valuation templates, roll-ups, business cards, 3D icons and templates for social media, and motion design: one system the network can roll out city after city.
