Grassroots
From distributor of aesthetic medical devices to a science-led health and aesthetics ecosystem: positioning, identity and website for Grassroots.
Grassroots distributes leading aesthetic brands to clinics across Vietnam. To grow into longevity and regenerative medicine, it needed doctors to see it as a scientific partner, not just another distributor.
Rooted in science
We defined the positioning, a science-led health and aesthetics ecosystem, and the line that sums it up: Rooted in Science, Growing for Life. Two interlocking rings stand for the partnership between Grassroots and physicians; deep slate and a soft mint glow bring clinical calm.
Growing for life
Brand guidelines, stationery and envelopes, Word and PowerPoint templates, a multilingual WordPress website, an event booth, merchandise and the visual system for its social media.
