Fulgurance
A French-made wireless EMS training suit for fitness studios. We built the brand, the product visuals and the launch content around it.
Fulgurance’s founders ran EMS studios for years and knew what was broken: expensive, wired, fragile equipment and slow after-sales. Their wireless suit had to look as sharp as the engineering behind it, in front of gym owners and investors alike.
Seeking the DNA
Speed and power: the name says it, so the identity says it louder. A lightning-bolt F, a condensed italic wordmark and a high-contrast palette of electric red and deep navy, designed to read on a suit, a control unit and a phone screen.
Building the brand
Brand guidelines, business cards, a pitch deck for shareholders, a sales brochure and point-of-sale posters. Then 360° renders of the suit and 3D views of its control unit and generator for the website, campaign shoots with coaches and athletes, and a logo reveal for video.
