Facilykey
A new real-estate agent network in Morocco. Identity, a property website, a launch campaign and everything that goes on the street.
Facilykey arrived in Casablanca with a network model: independent agents, flexible fees and digital tools. It had to earn sellers’ trust from day one, and give agents tools good enough to make them want to join.
A home with a heart
The logo draws a house with a heart at its centre: the promise of an agency that cares about the people behind each sale. A fresh turquoise and a deep navy set it apart in the Moroccan market.
From screen to street
We designed and built the property website, then launched the brand in Casablanca with a seller campaign built on the network’s promise: follow-up, fair fees and smart tools. Then came the street and the office: for-sale and to-let signs with QR codes, flyers, an illustration set, a recruitment deck, a handwritten neon sign and a logo animation for social media.
